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The Superpromoter: The Power of Enthusiasm

$50.00 - $62.75
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UPC:
9780230285095
Maximum Purchase:
2 units
Binding:
Hardcover
Publication Date:
2010-11-26
Release Date:
2011-01-04
Author:
R. Vogelaar
Language:
english
Edition:
2011
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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm.Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.